Have you ever looked at an ad and stared at it like it’s an MF Hussain painting? That is the magic of good social media ads. Corporate branding in Dubai revolves around understanding that a good ad is just like a good painting, and so investing in it to make the most out of social media.

‍

In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month. Branding agencies make use of this usage of social media to make a business or a brand stand out. Especially in the hospitality market, a lot of physical traffic is brought in by social media advertisements that brands put up, therefore, ads become a necessity for a growing business.

‍

However, the question is how does one make sure they use social media ads to it’s full ability? This guide will help you through it all.

The benefits are endless, but the top 4 benefits that any best branding agency Dubai focuses on when building a brand’s social media ad campaigns are the following:

‍

Enhanced brand visibility and awareness: Social media advertisements that are well-curated to fit brand values and at the same time make an appeal to the audience ultimately help in increasing brand visibility and awareness.

Cost-effective targeting: Social media ads are the best when it comes to effectively cutting down costs while making sure the traffic of the audience coming in keeps increasing.

‍

Real-time performance tracking: An advertisement helps a brand better understand how they are performing based on the leads that they get, and how they convert into customers.

‍

Strong ROI for branding efforts: Social media advertising helps a brand's ROI by making sure to push content towards the audience that would be interested in purchase ultimately.

Corporate branding in Dubai focuses on different types of ads. Social media ads can be divided into 5 major types:

‍

Image and video ads : The most commonly used ads for posts across social media are image and video ads. These are used especially in the hospitality department to make sure that a product or service is well visualised for the audience. This helps give a glimpse of the said ambience a brand tries to create, making it unique.

‍

Carousel and slideshow ads : This is the type of content that is used to create engagement with the audience. Carousels usually work really well when it comes to making sure the audience stays longer and understands the advertised service completely. 

‍

Stories and reels ads : These ads are for quick engagement. In recent years, the use of reels for video content has skyrocketed, and thus it has become almost unavoidable to advertise through stories and reels. This is also because most audience engagement comes through these two. On meta platforms like Instagram, ads on stories and reels are curated to fit the person’s preference.

Influencer and sponsored content : This type of content is now towards decline as most people have started not trusting influencers. However, what has risen is UGC, that is, user-generated content. This content helps engage the audience and at the same time build trust due to its authentic nature. UGC content has thus risen as a form of advertisement on social media.

‍

Lead generation and click-to-website ads : These are ‘awareness’ ads. That means the usual goal for these is not to make a sale. This is the case for image and video ads as well. These ads are the best when put on stories or as sponsored posts. They work well to make the audience aware of an existing brand trying to grow. Usually, these are also the easiest to crack.

‍

While there is not just one answer to this, corporate branding in Dubai usually depends on a few specific platforms for the best engagement. Instagram, LinkedIn, Twitter and YouTube are the most common ones.

‍

What works for these platforms?

‍

Alongside the high user count, the style and pattern of usage is tracked to curate algorithms on these platforms, making it easier for some of the best branding agency to position a business or brand in a way that makes them stand out from the rest and reach thye correct audience thus, inv inviting a high ROI.

1. Define your target audience: This is step one, and while new brands tend to ignore it, it is the most crucial step to setting up advertisements. This is so that the correct ICP is reached and thus, your user-to-customer conversion rate increases.

2. Invest in quality visuals and content: This is why a great branding agency is usually contacted by most brands for their growth, since they have the resources to be able to get high-quality content out on a daily basis.

3. Test different ad formats and copy: Most brands fail when it comes to experimenting, but in today’s world, that is what works best. So the best way to get a viral ad campaign is to make it unique.

4. Monitor analytics and optimize regularly: This is to make sure you get a valid ROI. Ads are an investment, and to make sure they bring something back is a crucial step to building it.

‍

Social media advertising works to make a brand stand out and create a presence that garners a new audience every day. This is why advertising is still a relevant form of reaching a new audience that can then be converted into customers. A good advertisement is really like a good painting.